At Dauzat Martins, we excel in transforming brands to reflect their evolving visions and aspirations. Our recent rebranding project with MADLAB, a dynamic youth and adult organization, showcases our ability to create a modern and attractive identity that resonates with new clients and locations.

The Challenge
MADLAB, a vibrant hub for youth and adult creativity, innovation and performance, sought a refreshed brand identity to mark their new location and attract a broader audience. They needed a logo that would capture their energetic spirit and modern approach while maintaining a connection to their core values.

Our Approach
In-Depth Discovery: We began by delving into the essence of MADLAB, understanding their mission, goals, and the unique aspects that define their community. Through collaborative sessions, we gathered insights into their target audience and the message they wanted to convey with their new brand.

Creative Redesign: Inspired by MADLAB’s innovative and youthful energy, we reimagined their logo with a contemporary flair. The new design features sleek, modern typography and dynamic elements that symbolize creativity and movement. The color palette, a vibrant mix of bold and bright hues, reflects the enthusiasm and diversity of the MADLAB community.

Consistent Branding: We ensured that the new logo seamlessly integrated with MADLAB's online presence, including their Facebook page. The updated visual identity was applied across all touchpoints, creating a cohesive and attractive brand experience that appeals to both existing and new members.

The Result
The rebranded MADLAB logo has been met with excitement and approval from their community. The modern and attractive design effectively communicates the organization's forward-thinking approach and vibrant culture. The refreshed identity has enhanced their visibility and appeal, making a strong impression on new clients and visitors to their new location.