DeFériasOficial is a lifestyle-focused Instagram account that crafts and shares vacation-inspired visuals and community-driven content. Based on analysis of the feed (including posts such as “✨O amor está De férias ♥️” noting relaxed, immersive moods), the brand creates a consistent visual world anchored in sun-soaked settings, informal elegance and social engagement.

Our collaboration included refining the visual identity — selecting a cohesive palette of light, warm tones; establishing a typographic style that feels both personal and polished; and defining post formats, story templates and highlight covers that elevate the account from simple photo-sharing to a branded experience. By combining curated imagery with interactive features (Q&As, polls, community tags), the Instagram brand succeeds in creating a sense of belonging and aspiration.